About Kristen

Kristen Berman studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational.

Bringing behavioral insights into the DNA of top companies

Kristen co-founded Irrational Labs, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs worked with Google, Paypal, Facebook, Ancestry,  American Family Insurance, Grand Rounds, Simple, The World Bank, Aetna, Netflix and hundreds more. They are at the forefront of bringing behavioral economics to life – in order to increase the health, wealth and happiness of users.

She was on the founding team for the behavioral economics group at Google, a group that touches over 26 teams across Google, and she hosted one of the top behavioral change conferences globally, StartupOnomics.

Research that drives positive outcomes

She co-founded Common Cents Lab, a Duke University initiative dedicated to improving the financial well-being for low to middle Americans. Under Kristen’s leadership, Common Cents launched over 50 experiments with companies, touching tens of thousands of people.

Thought Leader in space

Kristen’s work has been featured in  The Stanford Innovation Review, TechCrunch, and Scientific American.

She co-authored a series of workbooks called Hacking Human Nature for Good: A practical guide to changing behavior, with Dan Ariely. These workbooks are being used at companies like Google, Intuit, Netflix, Fidelity, Lending Club for business strategy and design work.